Mad Men

Mad men is an american dramatic television series set in the 1960's. The first series premiered in 2007 and is currently up to 4 series with a 5th coming out later this year. The main focus of the series is on the main charecter Don Draper; he is the typical hegemonic male who is dominating and iconic.

Reasons for Mad Men's popularity?

• It gives males something to relate to or escape to.
• Men want to be Don, or any of the other males because of their popularity with the ladies.

Target Audience  - Why?

• The main target audience will be males as the men will loook up to or relate to the men in the series especially Don as he is the typical hegemonic male.
• Some women, as there are alot of men to look at.
• People who lived in or enjoy the 1960's

Don Draper

As we can tell, Don offers the idea of a perfect male. He is very attractive. We can tell by his suit that he has a well paid job and is quite high up in society. The way he is sitting in this image suggests how dominant and confident he is with himself. This